Running a business means standing out from a crowd of competitors. Intellectual property is key to this, and it encompasses everything from the name and logo of the business to its unique ethos. Protecting intellectual property should be a priority, but some business owners in Georgia may be deterred by the perceived effort this process takes. However, this overlooks that it is usually much easier to simply protect intellectual property in the first place rather than seek to defend it should it be copied or stolen.

For example, consider a business that operates with exceptionally proprietary concepts or equipment. Employees who will have access to these concepts or equipment can easily take this information to another employer, so it is prudent to consider using a nondisclosure agreement. A thorough NDA should prevent employees from disclosing this information elsewhere, even after they no longer work there.

Depending on the nature of the proprietary equipment, it may also be a good idea to secure a patent. Businesses should also consider what intellectual property needs to be trademarked or copyrighted. Trademarks are usually for things related to brand identity, such as the logo and company name. Copyrights are more commonly used in artistic fields for things such as music, paintings or similar creative endeavors.

Intellectual property can be the difference between success and failure. It makes sense to take a proactive approach to its protection rather than waiting to fight a violation. Having a guide through this process can be helpful though, and it is not uncommon for Georgia business owners to seek knowledgeable legal guidance for doing so.